You may wish you had aimed at your
If you can spare the senior development time, you can have a relatively feature-rich and fast site running on mediocre hosting. It will take more time than ever, so be prepared. Regional deployment: Local focus vs. global reach This is a trap that can spring both ways. You can aim for global reach without sufficient content, architecture and authority. In such a situation, you may wish you had picked a more localized domain (national) instead.local area with NAP signals. Sometimes it’s better to walk before you can run, and over-extending your reach too quickly can lead to failure (success on neither local nor global fronts). On the other hand, going with a local approach when you have global ambition can really lock you in.For example, it’s unlikely that a .co.uk (UK) domain DB to Data rank well in France or Germany. It’s important to realize that none of these decisions are concrete. If you lock yourself down locally, you can buy new domains and perform site migrations. In such a situation, you’ll likely lose at least a little of your ranking power, so you should only jump ship (from one domain to another) once your site has gained critical mass. If you’re only seeing a few hundred organic sessions monthly, it’s probably not time to make that move yet. Depending on your ambitions, a local or global approach may be better. If you’re a local vacuum repair shop, no one is likely to be critically interested in your business.
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Aiming for global SEO might be a bit of a reach. If there are only two other vacuum shops in your local area, a locally targeted SEO campaign would almost guarantee you ranking on top of the search results for relevant, local terms. That’s much less effort than reaching out to potential consumers across the seas. If you’re a well-known fashion brand and branching out from clothing to other items like scents (cologne), you’d probably expect some business from other countries. Take the actions that will bring you the fastest revenue with the least effort. If you’re a small business without enough ranking power to rank globally, go local first and circle back later. Otherwise, aim high and chip away.
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