DISTINCTIVE The differentiator is like
The socalled The Holy Grail of Marketing. Everyone knows about it but few companies have the courage to truly stand out. You already know how the competition works you know your strengths you understand how the industry works and where its clichés lie. So think about how you can stand out in this landscape. Maybe aboveaverage customer service or a unique model of using your product? Or maybe unusual communication? Remember that your differentiator must correspond to who exactly your audience is and what is important to them. Dwarf No.STYLE When building a brand you should also determine its visual styleand therefore the entire brandingi.e. colors logos fonts etc.Remember that you should first take care of your brand strategy because it provides the basis for what the graphic design should look like. Unfortunately a common mistake is the situation in which the manufacturer commissions the creation Hit Post of branding and a website first and only then starts the brand strategy. The effect is that the company's expenses are multiplieddue to the need to improve the website or graphic materials. In addition to the visual style the brand will also need a communication style i.e. the way it talks to its recipients. At this stage a storytelling tool such as archetypes is often used i.e. patterns rooted in culture that allow us to better understand the narrative that the brand wants to convey to us.
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Choose one of them and... stick to it! Dwarf No.IMPLEMENT Even the bestdesigned brand strategy will not work if... you do not implement it successively. It sounds trivial but experience tells me that implementing a strategy is the most difficult task. How to prepare for it? First of allrealistically assess your possibilitieswhat changes and improvements can you introduce immediately? What can you do in the next stages? Even better have your resources ready. Consider what kind of people you will need to .
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