Instagram with all kinds of advertising

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Which means that influencers are gaining ground. And your future target group, generation Z, will grow up with influencers. 23. Bet on USG on your website Ask your customers to write a review (for example via Trustpilot, Feedback Company or Google) and put it on your site. 24. Make your website more personal Write as if you are talking to one person rather than a crowd. Use more je/u and narrative perspective . 25. Invest in influencers Invest in influencers instead of standard advertising.

Make sure that the influencer suits you, but also that it can mean something for your story or sale. An influencer can mean less to you if it does not fit your story or has many purchased followers. 26. Find a suitable influencer A Sylvie Meis who fills her may photo editor not strengthen your marketing. But passionate amateur photographer Humberto Tan, for example, who shoots digital rolls around the world, has a lot of value for Canon's story. 27. Check your influencer on HypeAuditor.



There you can see how these get the followers. 28. Read ' You do it for free anyway ' This explains influencer marketing and what you should pay attention to when you use an influencer. What we can learn from a Goliath Learnings from other companies were shown in a number of presentations. Super interesting, but what can we learn from these giants? Ruud van der Veer and Patrick Zimmerman let people search for and order an airfryer on Bol.com and on Coolblue. How much effort does it take.