get afixed fee for ads based on the views they’re getting. Other times, you couldget a higher payment if a user clicks the ad or performs an action based on thead. The four main types of mobile ads are interstitial ads, banner ads, in-appvideo ads, and native ads. Referral Marketing Referral marketing is anotherform of mobile advertisements. With referral programs, you’ll be advertising athird-party product or service in your app. Many referral programs are higherpaying than
traditionalads. This expands on what I was describing above. There is typically a referrallink that you’ll be promoting, and Jiangxi Mobile Phone Number List the payout is usually based on one of these models:Cost Per Action or Cost Per Acquisition — This measures a post-installationaction to see how engaged users are with the ad. For example, registering for afree trial, buying a product, or creating an account could all fall into thiscategory. Cost Per Click (CPC) —
based onthe number of times users click the advertisement in your app with the CPCmodel. Cost Per View (CPV) — With CPV models, you’ll get paid just fordisplaying the ad. As long as it’s viewed by a user, you’ll get paid per view.These are typically lower paying, since the user doesn’t need to click the ador perform an action. Cost Per Install (CPI) — This is a specific type ofaction. You’d be paid each time a user clicked an advertisement that led to theinstallation of
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