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There you will find out how you can achieve high rankings and long-term happy customers thanks to natural link building. Click here and download! Use keywords correctly Without using suitable keywords, Google and Co. find it difficult to recognize what topic your site is about. However, you should refrain from using key figures such as keyword density in order to avoid keyword stuffing and thus a penalty. Instead of a high density, it is now even more important to place key terms in the appropriate place in the article.
This includes: h1 and h2 headings Paragraph beginnings Image or video descriptions. What is most important, however, is that the editor focuses on the reader. A noticeable accumulation of keywords not only has a negative impact on the ranking, but Phone Number primarily on the reading flow. Instead, pay attention to using synonyms , variants, or combinations. It's the structure that matters Headings help to understand the content of a text more quickly. This applies to the recipient as well as to the search service. But here too, from an SEO perspective, correct use is important. Each website only has a single main heading . In HTML this is marked as “h1”. As you already know, your keyword should be found there.

However, a structure beyond the third hierarchical level is very rare and should always be considered with readability in mind. In addition , lists, enumerations and bolded key terms are also available . With the HTML tag “strong” you point out to the search engine the relevance of the bolded passages. The tag “b”, on the other hand, only serves as a design element. Enhance content with images and videos Multimedia elements offer two decisive advantages: On the one hand, your texts can be lightened up and the reader can be offered additional benefits via various channels. On the other hand, graphics and short films have the benefit of feeding your website with additional traffic from image and video searches .
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