What is a CRM and why is it vital in a digital sales strategy

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Digital marketing What is a CRM and why is it vital in a digital sales strategy? Table of contents show In today's digital era, where the business landscape is highly competitive, it is essential that companies adopt effective strategies to manage their relationships with customers. One of the most powerful and vital tools in this sense is CRM (Customer Relationship Management). From the hand of Los Creativos, learn what a CRM is, how it can benefit companies and why it has become a key piece in the digital sales strategy . What is a CRM? CRM is a system or software that allows companies to comprehensively manage interactions with their customers, from the first contact to the post-sale.


It provides a 360° view of customers, stores their information and makes it easy to track all interactions throughout the customer life cycle. These interactions may include phone calls, emails, online chats, interactions on social networks , purchases made, among others. The main objective of a CRM is to improve the relationship with customers, optimizing communication, personalizing interactions and providing exceptional service. By collecting and analyzing relevant Phone Number Data customer data, CRM helps better understand customer needs, preferences, and behaviors, which in turn allows businesses to deliver more personalized and relevant experiences. What are the benefits of using a CRM? 1. Data centralization A CRM provides a centralized database where all customer information is stored, making it easy to access and manage for all departments involved in customer service. This prevents data dispersion and improves collaboration between teams. 2.



Better customer understanding By collecting and analyzing data about customers, a CRM provides a more complete and detailed view of who they are, what they need, and how they interact with the company. This allows segmenting the customer base and adapting marketing and sales strategies more effectively. 3. Process automation Modern CRMs offer advanced process automation capabilities, streamlining tasks like lead tracking, sales opportunity management, scheduling reminders, and sending automated emails. This frees up time for teams to focus on more strategic, high-value activities. 4. Improved customer service A CRM allows detailed tracking of customer interactions, helping to provide more personalized and timely service.