Retailers are also dealing with

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Cost-conscious consumers who want to make the most of discounts and bargains this year. Economist Intelligence found that while spending has increased since , people are still being frugal in some categories such as household goods and clothing while hotels and restaurants have seen a surge. Chart showing rise in spending from Economist Intelligence. Chart showing rise in spending from Economist Intelligence. Top tips Leverage your email lists to target them with personalized deals Offer discounts on popular products or services on social media that


will drive click-through and traffic Don't underestimate the value of loyalty schemes for customer retention Consider referral schemes that incentivize existing prospects or customers to spread the word and get new leads Plan for last minute shoppers Exit Mobile Number List by offering incentives like free or next-day delivery and concessions on eGift options . Prioritize The User Experience Shopping online can be a lifesaver for many over the festive season, but today’s consumers want their experience to be simple and enjoyable. And it’s your job as a marketer to make that a reality. User experience UX is a combination of design, customer interface and strategy. It aims to make a customer's journey as seamless as possible with the goal of a conversion at the





end. When a person moves from one channel to another, you want to make sure they feel reassured on each one. For example, if they move from a social media ad to a custom landing page, is the branding the same? Does the content match what they read on the first click? Is there a delay in moving from one channel to another? There’s also the issue of data protection and privacy. Half of people are concerned that their devices are vulnerable to security breaches according to The Wall Street Journal report while  worry that their .