Personalized Marketing

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In recent years, all users have been able to look back at the songs they have listened to, create a playlist of the best songs and share it on their social networks for everyone to listen to and, of course, spread the Spotify brand around. of the world. 6. Cadbury Cadbury, Mondelez's chocolate brand, has already launched two Personalized Marketing campaigns that have managed to attract consumer participation. One of the campaigns, launched in 04 in India, aimed to promote chocolate as a gift, where this type of consumption represented only 5 to 7% of the total market, compared to 5 to 35% in other regions.


Cadbury then launched a campaign where users could create a video incorporating Croatia Phone Number List photos and names from their Facebook profile. The user could then send a box of Cadbury chocolate to the recipient who, in turn, accessed the QR code on the packaging to watch the video. Cadbury GLOW | George Young's personalized video Another campaign, also launched in 04, in Australia, used the data of each Facebook user to recommend the ideal chocolate flavor. In addition to a promotional action on the streets, the brand also produced personalized videos for those who interacted with the campaign through the web. Cadbury introduces the world's first flavour-matching social vending machine.





Both campaigns achieved the main objectives of Personalized Marketing: engagement, proximity and sales. More than 90% of users watched the personalized videos from start to finish, for example, proving how engaging they were. 7.Starbucks The customer's name written on Starbucks coffee is a classic of Personalized Marketing! In addition to pampering customers, this action is usually very successful on social networks, since everyone likes to show that they visited that iconic coffee shop. personalized marketing By the way, there are theories that Starbucks employees intentionally get people's names wrong to generate more shares on social media, that's pretty common.