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Answer users, upload photos, list your menu, and other specific details according to your business type. Take advantage of the opportunities offered by registering and engaging your users to improve your chances of showing up in the Local Pack. Google gives preference to businesses that have provided the most information, especially those with a high number of strong reviews. Ranking factors Google uses three key ranking factors for local search: relevance, proximity, and prominence. The search engine reveals these criteria on its page, outlining recommendations for local ranking.
A combination of these factors is analyzed to provide the best results. For example, if a company is farther away from the user, but provides delivery, it may rank higher. Let’s examine each of these factors in detail. Relevance Relevance includes the relationship America Mobile Number List between the search keyword and the product or service offered. When searching for pizzas, the user doesn’t want to see Japanese restaurants, right? This is why it’s so important to complete your Google My Business registration with all possible information since that’s how Google is able to make these connections.

If a user searches for “all-you-can-eat pizza”, Google will only return locations with that option. relevance on local search Proximity Proximity refers to how far a business is from the user’s location or the location included in the search. Google considers the closest results as better. proximity on local search Prominence Prominence assesses how popular the business is in a given region, based on online and offline factors.
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