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Thanks to this, each group in contact with the marketing message will have a coherent image of the company. More and more often, employees leave reviews for a company online while still working there. Positive ones will encourage customers, investors, as well as job candidates. Internal employer branding - the most common mistakes Specialists in building the company's image as employers indicate the 5 most common mistakes in internal employer branding: Lack of openness to the needs of employees . How you deal with the people you employ resonates widely in the market.

Listen to requests, feedback and comments from your employees - they are your best ambassadors. No action strategy. You cannot conduct employer branding activities based on random and one-off actions. All your actions must be included in a comprehensive strategy, the photo editor implementation of which will allow you to achieve your goals step by step. Employer branding takes time. Your every move should be preceded by reliable research, and the effect of each action should be carefully measured. Lack of skilful use of available tools.



It is not enough that you provide employees with tools that will improve communication within the company. You have to show them the opportunities they get and how to make their daily work really easier. Show good and bad practices and teach them how to build their personal brands on social media. There are no elaborated schemes of action. Remember that communication in employer branding is based on dialogue. Each of your actions causes a reaction for which you must be properly prepared. All employees should be fully aware of the policies you apply to them.